Invisible Forces  |  S1:EP5

October 8, 2019

Building a Boom: Brand Lessons for Creating Explosive Value

In this episode, we’re going inside an industry boom to understand what leads to value creation and sustained growth in today’s world — shaped increasingly by social media influence, e-commerce, and digitally native companies. We’re talking about the beauty industry. Jefferies analyst Steph Wissink walks us through what’s been happening in this sector over the past decade. It’s an industry that just underwent a long boom period. But as Steph explains, the lifecycle of booms in the beauty industry is shortening, and this trend could replicate itself across industries well beyond beauty. Conor Begley, co-founder of Tribe Dynamics, shares why “Earned Media Value” is one of the most powerful metrics for companies in search of their “next big thing.”

Headshot for Shannon MurphyHeadshot for Erin Shea

Hosted by Shannon Murphy & Erin Shea

Jefferies insiders Shannon Murphy and Erin Shea host Invisible Forces, a show about the unseen influences that are rapidly transforming our way of life and global economy. With surprising stories and expert interviews, we're looking into the future at where we'll be living, how we'll be working, what we'll be buying...and why.

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